Earlier this year (February); In a bid to enter the mobile content and applications space, MTN Group announces plans to launch an app store later this year that would offer digital music downloads and other value- added services.
Whereby a question arises on how other Telecom Companies would react to the new MTN's Mobile Shift.
Not quite long, this question was answered when ETISALAT Launches its App Store in July http://bit.ly/p2S4Ds
And Today MTN has moved ever closer to the launch of its much anticipated 'MTN App Store' through the launch of an apps competition this week.
The group said it was challenging the developer community from around the world to come forward with innovative apps which were inspired by the realities of Africa and the Middle East.
By launching the apps competition, MTN said it was opening its innovative scope to the wider developer community in a bid to speed up the adoption of data-enabled technologies - especially those that featured digital content developed with the African and Middle Eastern user in mind.
The more user-friendly and relevant the app, the more differentiated it will be, thus increasing the likelihood of its adoption on a wide scale in two vast markets that are hungry for local solutions - not least of which is digital content with an African and Middle Eastern flair, said Christian de Faria, MTN Group chief commercial officer.
MTN said its App Store was currently in the works. The group said that the launch date would be " much sooner" than the next six months, with an initial focus on South Africa, Nigeria and other markets where the group already had a strong presence.
MTN said it wanted to take advantage of an expected explosion in the applications market by opening an applications store "in the near future", offering a "wide range of apps in multiple territories".
"Our vision for the MTN App Store is to have an apps platform whose vast majority of applications is, by and large, created by the developer community.
This way, we hope to offer MTN App Store subscribers unmatched user experience, with exciting and varied content that cuts across all facets of life," said De Faria.
He explained that there is a huge apps developer community out there, but many of their inventions did not get wide adoption.
The MTN apps competition will therefore serve to strengthen the apps ecosystem as well as provide a much-needed distribution channel to 150 million MTN subscribers for the regions' developer community, De Faria said.
The apps competition would run for five months, and would focus initially on the Android OS. All apps should be built in English and should be relevant for the African and Middle East markets, MTN said.